Building Digital Brands with Analog Products

Here’s How Today’s Hottest New Companies Actually Disrupt

Micah Rosenbloom, managing partner at Founder Collective in San Francisco, knows a thing or two about bringing digital ideas to the analog world. The Cornell grad started the 3D scanning company Brontes, which …

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Pinterest Best Practices for Hotels

Recently, Pinterest launched an analytics dashboard for businesses, which gives brands the ability to more closely monitor their presence on the platform. If you haven’t started using Pinterest, it is a pinboard-style photo-sharing website that allows users to …

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Determine Your Customer Lifetime Value

Marketing is all about maximizing a customer’s financial contribution to your brand. The more a customer spends on your products or services, the better it is for your bottom line. But there’s more that goes into a customer’s value than …

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Try a Cornell University Course for Free

How many times have you thought “I’m not sure if my superiors really know what I bring to this company”? Many times, even during a quarterly or annual review, you may not even be able to answer that question yourself in a way …

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