Optimize Your Revenue with Online Travel Planning

Did you know that the average traveler visits over 20 websites before they make a booking?

How do top digital marketing initiatives like the website (desktop, mobile, tablet), paid search, email marketing, online media, social media and more play …

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Raise Your Reputation, Raise Your Market Share

Customers have more choice than ever when it comes to choosing products. How do you get them to pick yours?

We sat down with R.J. Friedlander, founder and CEO of ReviewPro, at the HITEC conference last summer to ask him the big questions …

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Rethinking Traditional Guest Satisfaction

Historically, hotels have relied on extensive post-stay surveys and mystery shoppers to ascertain service levels, customer satisfaction, and areas for improvement. Today, online reviews are providing hoteliers with rich data about guest satisfaction to help them please customers. In addition, online …

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SoLoMo: A Balancing Act Built on Trust

Social, local, mobile: SoLoMo is today’s marketing rallying call for businesses. The ability to target receptive consumers in place — near or in your property, in real-time — with relevant offerings or services has huge potential. That potential, however, …

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Hotel Revenue and Online Feedback

In January 2010, a Hotel & Motel Management/Market Metrix study showed that online reviews had become the biggest factor in potential customers’ hotel choices.

Chris Anderson, Ph.D., associate professor at Cornell’s School of Hotel Administration, called this moment a …

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