The Best Way to Handle Variable Pricing?

Broadway-style. In hospitality, a huge part of successfully managing revenue lies in striking that perfect balance between price, inventory/availability, demand–and, of course, anticipating buying behaviors. Here Felix Salmon heads down Broadway to see how variable pricing in ticket vending has led to sold-out shows, happy customers, and overjoyed theater owners.


Christopher Wofford is Digital Media Producer and host of WebSeries at eCornell.
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