How Social Media’s Front Line Gets Guests to the Front Desk
[youtube http://youtu.be/k0LfKwf-Twc]
Chris Anderson, Cornell associate professor in the School of Hotel Administration, offers fresh data on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.
Anderson, along with Hotel Administration Dean Michael Johnson, presented this new research Nov. 12, 2012 at the Westin New York, as part of the Inside Cornell series.
Go here to get the full scoop on Dr. Anderson’s Advanced Hospitality Revenue Management

Network with members of the eCornell team, as well as faculty from Cornell University’s School of Hotel Administration and School of Industrial & Labor Relations.

