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The eCornell Blog

Tag Archive for: School of Hotel Administration

How Social Media’s Front Line Gets Guests to the Front Desk

0 Comments/ in Leadership and Strategic Management, Video, What's New at eCornell / by Chris Wofford
November 19, 2012

[youtube http://youtu.be/k0LfKwf-Twc]

Chris Anderson, Cornell associate professor in the School of Hotel Administration, offers fresh data on how travel review web sites and hotel-industry elasticity are forming a tidal wave of change in 2013.

Anderson, along with Hotel Administration Dean Michael Johnson, presented this new research Nov. 12, 2012 at the Westin New York, as part of the Inside Cornell series.

Go here to get the full scoop on Dr. Anderson’s Advanced Hospitality Revenue Management

 


Invitation to eCornell’s Cocktail Reception at the HR in Hospitality Conference & Expo

0 Comments/ in Conferences & Events, Hospitality, Human Resources, Trends in Corporate Learning, Uncategorized / by Chris Wofford
February 22, 2012

Network with members of the eCornell team, as well as faculty from Cornell University’s School of Hotel Administration and School of Industrial & Labor Relations.

Tuesday, February 28
5:30pm – 8:00pm
Hilton San Francisco – Financial District
750 Kearny Street
San Francisco, CA
RSVP Online

Are you attending this year’s HR in Hospitality Conference & Expo in San Francisco? If so, we invite you to join us for a cocktail reception at the Hilton San Francisco following the conference. Join your peers at the bar, meet eCornell’s Hospitality Group and make connections with faculty and staff from Cornell University’s world-famous School of Hotel Administration and the School of Industrial and Labor Relations.

We’ll provide an open bar for the first hour and appetizers throughout the evening. We hope you’re able to join us for this unique networking opportunity at this year’s HR in Hospitality Conference & Expo.

RSVP Online

“Advanced” is the key word in Hospitality Revenue Management.

0 Comments/ in customer service, From the Campus, Hospitality, Technology, Trends in Corporate Learning, What's New at eCornell / by Chris Wofford
February 15, 2012

This isn’t your mother’s Revenue Management program, that’s for sure.

What does eCornell’s new certificate program Advanced Revenue Management: Pricing & Demand Strategies have that other programs don’t?

  1. For starters, this certificate program was developed with one of the world’s leading authorities on Revenue Management, Dr. Chris Anderson from Cornell University’s School of Hotel Administration. He advises leaders at world-renowned hotels, airlines, rental car and tour companies, in addition to consumer goods and financial services firms on how to update, fine-tune and execute their revenue management strategies.
  1. In 2012, knowing how to manage revenue is simply not enough. Since Revenue Management broke into the mainstream years ago, strategies for pricing, inventory and demand manipulation need to be kept current. Knowing the fundamentals will only get you so far in this game. This new program shares advanced pricing and demand strategies.
  1. With the proliferation of mobile technologies, consumer behaviors and purchasing patterns change rapidly from one day to the next. Hospitality 2.0 comes with a whole new set of rules for driving profits and steady growth. And that begins with high-level strategies that more accurately anticipate consumer behaviors.
  1. This is essentially the only advanced Revenue Management program of its kind. If you’re a general manager, revenue and finance manager, operations manager, or a sales or marketing professional with over 3 years of experience working on the financial performance of your organization, this program is most certainly for you.

To learn more about this unique new online certificate program, please go here.

Cocktail Reception Invitation: eCornell’s HR in Hospitality Post-Conference Reception

1 Comment/ in Conferences & Events, Hospitality, Human Resources, Trends in Corporate Learning, Uncategorized / by Chris Wofford
February 14, 2012

Network with members of the eCornell team, as well as faculty from Cornell University’s School of Hotel Administration and School of Industrial & Labor Relations.

Tuesday, February 28
5:30pm – 8:00pm
Hilton San Francisco – Financial District
750 Kearny Street
San Francisco, CA
RSVP Online

Are you attending this year’s HR in Hospitality Conference & Expo in San Francisco? If so, we invite you to join us for a cocktail reception at the Hilton San Francisco following the conference. Join your peers at the bar, meet eCornell’s Hospitality Group and make connections with faculty and staff from Cornell University’s world-famous School of Hotel Administration and the School of Industrial and Labor Relations.

We’ll provide an open bar for the first hour and appetizers throughout the evening. We hope you’re able to join us for this unique networking opportunity at this year’s HR in Hospitality Conference & Expo.

RSVP Online

New Certificate for Hospitality Pros: Advanced Revenue Management

0 Comments/ in Hospitality, Technology, Uncategorized, What's New at eCornell / by Chris Wofford
February 3, 2012

eCornell’s new 5-course certificate program is perfect for GMs, revenue and finance managers, operations, sales, marketing and other hospitality pros who are responsible for revenue generation and financial performance.

This online certificate program was developed with Dr. Chris K. Anderson, revenue management expert and faculty member at Cornell University’s School of Hotel Administration. The topics of revenue management and service pricing are the primary focus of Dr. Anderson’s research. He advises leaders at world-renowned hotels, airlines, rental car and tour companies—in addition to consumer goods and financial services firms—on how to fine-tune and execute their revenue management strategies to greatest effect.

Get more info here.

Cornell Hotel School Partners Up for eCornell Scholarship Program

0 Comments/ in From the Campus, Special Offers, Trends in Corporate Learning, What's New at eCornell / by Chris Wofford
December 27, 2011

 

IDeaS Revenue Solutions and the Cornell School of Hotel Administration have announced the launch of the IDeaS Cornell Revenue Management Scholarship Program. The scholarship program offers hospitality professionals access to an online certificate and professional development opportunity in Revenue Management through eCornell. There are 5 eCornell courses offered through the scholarship:

1) Introduction to Hotel Revenue Management
2) Forecasting and Availability Controls in Hotel Revenue Management
3) Pricing Strategy and Distribution Channels in Hotel Revenue Management
4) Overbooking Practices in Hotel Revenue Management
5) Non-Traditional Applications of Hotel Revenue Management

Cornell Holds Hospitality Summit in Mumbai, India

0 Comments/ in From the Campus, Hospitality, Special Offers, Trends in Corporate Learning / by Chris Wofford
December 12, 2011

January 17, 2012
The Taj Mahal Palace
Mumbai, India

The Cornell International Hospitality Summit in India India will feature the ninth edition of the Dean’s Leadership Series, a CEO Panel of four of the top hospitality executives in India.

Who should attend: Senior executives in hospitality, travel, tourism and real estate from India, the Middle East and Asia Pacific.

Go here for full agenda and registration information.

What Does the Near Future Hold for Hotels?

0 Comments/ in Current Affairs, From the Campus, Hospitality, Technology, Video / by Chris Wofford
November 17, 2011

[youtube http://www.youtube.com/watch?v=Eb0MTgXTdmA]

Jan de Roos, the HVS Professor of Finance and Real Estate at the Cornell School of Hotel Administration and executive director of the Cornell Center for Real Estate and Finance, discusses the effects of the economic downturn and continued market turbulence on the hotel industry’s growth. He highlights areas of recovery and suggests opportunities for growth.

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