Cornell launches new general counsel executive education program

Cornell Tech campus

Senior in-house attorneys and corporate leaders are navigating a dynamic business environment full of opportunities and challenges, ranging from technological innovation to shifts in regulatory requirements. At the current pace of change, 45 percent of chief executives believe their businesses could fail within a decade unless they adapt.

Cornell Law School and Cornell Tech are set to host the General Counsel Summit – an immersive executive education program designed to help these professionals address new issues in corporate governance and compliance, intellectual property, artificial intelligence, cybersecurity, sustainability, ethics and more – on June 20 and 21, 2024, at Cornell Tech in New York City.

“It is imperative for in-house counsel to be on the cutting edge of business transformation,” said LizAnn Eisen, faculty director for the summit and acting professor of the practice at Cornell Law School and Cornell Tech. “These legal practitioners are pivotal in guiding companies through rapid global change. Our program is designed to help participants position themselves as strategic thought leaders and partners to executives in organizations working to capitalize on trends and avoid common pitfalls.”

The summit is structured to deliver valuable insights and practical knowledge in a variety of formats. Participants will engage in online and in-person presentations, panel discussions and hands-on workshops led by Eisen and other Cornell faculty experts, experienced corporate lawyers and decision makers, including:

  • Charles Whitehead, B.A. ’83, Professor, Cornell Law School
  • Matthew D’Amore, B.S. ’91, Associate Dean, Cornell Tech
  • C. Allen Parker, Former CEO, SVP & General Counsel, Wells Fargo
  • René Paula, Multi-Exit Executive, Public Company Officer, Board Director, Vaxxinity
  • Danielle Sheer, Chief Legal & Compliance Officer, Commvault
  • Nicholas Dorsey, J.D. ’09, Partner, Cravath, Swaine & Moore LLP
  • Elizabeth Morgan, Partner, King & Spalding
  • Michael Arnold, Partner, Cravath, Swaine & Moore LLP
  • Bill Priestap, Founder, Trenchcoat Advisors
  • ​​Alasdair Share, Chief Security Officer, Goldman Sachs
  • Machua Millett, Chief Innovation Officer, Lockton Financial Services
  • Margaux Knee, Chief Administrative Officer, LinkNYC
  • Susan Meisel, Executive Vice President, Sony Music Entertainment
  • Elizabeth Grayer, Non-Profit Executive and Attorney

Participants will also enjoy peer networking receptions. Eisen believes the program’s small size of no more than 50 professionals will enable productive one-to-one conversations on best practices and strategy during those gatherings.

“The significant changes sweeping through the corporate landscape demand a nuanced understanding of how areas such as technology, geopolitics, risk and crisis management intersect with the law,” Eisen said. “Following the summit, members of the cohort will return to their companies as stronger communicators, problem solvers and influencers on these topics. They will also gain an expanded network of fellow leaders to consult in challenging times.”

Participants who complete the program will earn the General Counsel Summit: Strategic Leadership Certificate from Cornell Tech, CLE credit and 25 Professional Development Hours.

Individuals interested in the program can learn more and register online through June 10. Early bird pricing is available for a limited time.

What is Your Style of Decision-Making? Strategize for Influence.

Imagine unlocking the secret to success in both business and day-to-day life. It’s all rooted in one critical talent: strategic decision-making – the essence of exceptional leadership, the engine driving meaningful change, and the spark igniting innovation.

Cheryl Strauss Einhorn, adjunct professor in Cornell’s SC Johnson College of Business, is a pioneer in shaping our understanding of this crucial skill. She is an accomplished author, educator, the creator of the AREA Method – a game-changing problem-solving approach – and the author of the Complex Decision-Making Cornell certificate program.

Her insights have reshaped how leaders steer their decision-making strategies and offer valuable lessons for navigating the complexity of the corporate world and your career.

Einhorn shared some key decision-making guidelines in a recent Keynotes webcast hosted by eCornell:

Understanding Strategic Choices

Einhorn believes that our problem-solving styles are behaviors with which we feel most adept and comfortable. She asserts, “we all have a comfort, a dominant problem solver profile. And we can all become more dynamic problem solvers.” This perspective champions the inherent adaptability within each of us to navigate different problem-solving styles.

The Adaptability of Problem-Solving Styles

Contrary to popular belief, problem-solving styles aren’t prescriptive. Instead, they offer space for adaptability and growth. Acknowledging our problem-solving styles provides a valuable opportunity for self-awareness and interpersonal development.

Einhorn defines five distinct styles of decision making that offer unique perspectives into the world of strategic problem solving:

The Adventurer: Einhorn describes the adventurer as “a very decisive decision maker. She knows what she wants. The future is endlessly more interesting than the present.”

The Detective: With a strong need for concrete evidence, the detective is “a slower decision maker because she wants to find data.”

The Listener: This style of decision maker is “relational, collaborative, trusting,” Eihorn said. “She emphasizes the importance of gathering input, and she likes to gather the wisdom and opinions of others.”

The Thinker: Someone who “values understanding the why and thinking about the different options.” This style represents a “thoughtful, careful decision maker.”

The Visionary: “A big, creative, out-of-the-box thinker.” Einhorn warns, however, that “this kind of decision maker could have a planning fallacy.” Visionaries can dream big and are often the source of innovative ideas, but they must stay grounded to avoid unrealistic expectations.

Decision-making styles are dynamic, changeable over time, and influenced by various factors such as age, experiences, and environments. For example, your style at work might differ from your style at home. Einhorn explains that you have the freedom to choose your problem-solving style based on the situation: “You could decide that you want to plan a meal as a visionary. You want to take a vacation as an adventurer. You want to buy insurance as a detective. And each of these opportunities are available to you once you understand the five different profiles.”

No “Perfect” Combination

Harnessing the power of strategic decision makers isn’t about achieving a “perfect” combination of problem-solving styles. The real value lies in understanding and leveraging diverse profiles to become more effective leaders.

Awareness of these profiles can offer insights into the kind of information each leader needs and highlight any cognitive biases that might obstruct effective problem solving. “You can learn what this means that you’re good at and the places where each of us might have mental mistakes that are most relevant to getting in our way. And then how we can make better choices together,” Einhorn said.

With this knowledge, we can fill gaps in perspective, ensure a more comprehensive understanding of situations, and contribute more effectively to collective problem-solving processes to foster strategic leadership and decision making.

In mastering the craft of strategic leadership, we pave our own route toward personal and professional achievement. Adopt an introspective approach and learn to leverage your unique problem-solving styles in Cornell’s Complex Decision-Making certificate program. You’ll gain a dynamic skill set to boost your confidence, empower your choices, and drive significant change in all aspects of your life.

Watch Einhorn’s Making Difficult Decisions Keynote webcast on the eCornell website.

New Cornell certificate emphasizes dialogue in DEI

Photo of group dialogue with one young woman facing camera.

In 2020, hiring for diversity, equity and inclusion roles surged. According to the Society for Human Resource Management, three years later – amid recession fears – companies are cutting DEI leadership positions at a rapid and disproportionate rate, leaving practitioners to seek new ways of continuing efforts to create welcoming work environments.

Dialogue for Change, a new online certificate program from Cornell’s School of Industrial and Labor Relations and the Intergroup Dialogue Project (IDP) delivered through eCornell, provides a fresh approach to DEI for team managers and supervisors, executives and all employees interested in building equitable cultures.

“The certificate focuses on four key development areas: human connection, social identity, intergroup communication and strategic change,” said Adi Grabiner-Keinan, executive director for academic DEI education and director of the IDP. “Our goals are to develop participants’ awareness around the four development areas and to strengthen their capacity to make meaningful change at personal, interpersonal and institutional levels.”

Together with Lisa Nishii, vice provost for undergraduate education and professor in the Cornell ILR School, Grabiner-Keinan is co-author of the Dialogue for Change certificate. The duo intends for the program to help professionals promote sustainable institutional change no matter their position on the organizational chart.

In three courses – Counteracting Unconscious Bias, Dialogue Across Difference and Strategic Influence – participants learn and practice skills for intentional connection and communication, and examine ways to impact change in different spheres of influence, including within their teams and organizations. These skills, according to Grabiner-Keinan, are crucial well beyond the field of DEI.

“Skills such as active and generative listening, strategic questioning, purposeful sharing, perspective-taking, withholding judgment and questioning assumptions allow us to lead, communicate and collaborate effectively,” Grabiner-Keinan said. “They enable us to broaden our perspective, learn from a variety of people and situations, bring people together, think creatively and create meaning and vision. Unfortunately, such skills are seldom taught in schools or colleges.”

Dialogue for Change engages students in weekly live sessions. Trained IDP facilitators guide participants through practice conversations within small groups of experts and peers. Each dialogue builds on earlier coursework, enabling the cohort to use new knowledge in real time. Students who complete the program earn professional development credit hours toward human resources and project management certifications.

Each student who earns the Dialogue for Change certificate, Grabiner-Keinan says, will recognize their power to foster inclusion, connection and equity in any role. “An integral part of this program is to identify the agency and responsibility that each of us has. It’s true that leaders and supervisors have more power in institutions, but this program helps people understand that they all have power to make change interpersonally and institutionally within their workplaces.”

The Dialogue for Change certificate program is now enrolling students. Visit the program website to learn more.

Online program offers skills for digital transformation

Rapid advances in digital technologies have the potential to transform how every industry, business and organization operates. To help technology leaders prepare, Cornell has developed a Digital Transformation certificate program.

In this program, participants will learn how to find and produce new and streamlined disruptive business ideas through digital auditing and a rapid ideation process, as well as pitch ideas and develop plans to rigorously test and evaluate each opportunity to ensure market suitability.

“This is a once-in-a-lifetime opportunity for business leaders and entrepreneurs to build new ventures and transform industries and organizations enabled by these technologies,” said faculty author Karan Girotra, professor of operations technology, information and management at Cornell Tech and at the Cornell SC Johnson College of Business.

“Digital technologies lend themselves to rapid iteration, low-cost development and experimentation, and businesses need to learn a new way to build products enabled by these technologies. It’s a key skill set for any digital era builder.”

This program consists of seven two-week courses, including:

  • Preparing for Digital Transformation;
  • Rapid Ideation;
  • Generating Opportunities for Digital Disruption;
  • Developing and Pitching Ideas;
  • Value Creation and the Business Model Canvas;
  • Prototypes and Pilots; and
  • Experimentation Planning.

Participants who complete the program will receive a Digital Transformation Certificate from Cornell Tech and 70 professional development hours. Visit the eCornell website for more information.

Everyone’s in the hospitality business, every day

In today’s competitive market, the customer experience is everything — and not just in the hospitality industry. From the very first impression until the customer walks out the door, there are countless opportunities for making their experience memorable.  As part of eCornell’s Keynote webcast series, customer service expert Elizabeth Martyn from Cornell Hotel School joined eCornell’s Chris Wofford for an interactive discussion on understanding the customer mindset, how to exceed expectations — and even when offering guests a warm cookie might backfire.

What follows is an abridged version of that conversation. Watch the full keynote here.

Martyn: I feel like I always have to tell people that I’ve never actually worked in a hotel, which throws people off a little bit when we start talking about hospitality. But I take a broader view and believe that hospitality is really everywhere. If you have clients, or customers, or patients, or anyone who buys anything from you, you’re really in the business of providing a service and therefore you’re in the business of hospitality.

Wofford: The two of us were talking a little bit about the modern tech-savvy consumer and their expectations.

Martyn: I think whenever I start to talk about these things, I ask people to think about themselves. Because I know I’m one of these people. I’ve got my phone attached, I’ve got my computer ready. And whether you’ve thought about it or not, we’re all becoming really highly trained by our devices and by technology to have information at our fingertips. You expect that you’re going to be able to get everything done on your phone. Now, not everyone prefers to do it on their phone, don’t get me wrong. Some people are more traditional. They want that phone call or they want to do it on their computer.

But that’s where we’re moving to, because we’ve been trained that we’re always going to get exactly what we want, and there’s so much on our phones that we can use to make it exactly how we want it. But it’s not like we’re all issued the same phone with the same apps or the same email provider. Everybody can pick and choose what’s going to work for them and to create a digital experience that reflects who they are as a person. But now that we’re so used to having this thing that’s like attached to our bodies all day, every day, these ideas, preferences and expectations start to come out of the digital experience and into everything else that we participate in.

The second that your organization or your business doesn’t have a digital experience that allows people to get at those commonly asked questions with key information, or your digital information is out of date, that starts creating some conflict really quickly because now people feel disappointed. Because if other companies can do it, why can’t yours?

Wofford: As service providers, the next question that comes up is: well, what can we do about that? How do we manage these expectations?

Martyn: Start by paying attention to the questions people are asking. If you’re hearing the same question over and over, you should be thinking, “Whoa, this is a trend. We have an opportunity here.”

Wofford: If something comes up time and time again, it should really be searchable information on your website, right?

Martyn: Exactly. You should be thinking about how to make it more present on our homepage, whether that’s in the FAQs or the About section. You want to have that information available. I think a lot of service organizations tend to make the mistake of thinking that high-quality service is high-touch service. The second that you make the mistake of thinking that the only way to provide high-quality service is to force me to interact with someone on your team, you’re missing the mark because that might not be my preference.

You want to offer a choice by putting things online for the people who are going to go to your website and navigate there. It should also be easy to get ahold of someone who’s going to talk to me and engage with me maybe over the phone or in person, if that’s my preference. But you don’t want to choose for your consumers what’s going to be best for them. No one likes being told what they like.

Wofford: I really relate to that. Sometimes when you’re out to dinner and the server has come to you twenty times unnecessarily, it gets to be a little bit much. I understand that it comes from a genuine place of wanting to help, but it can be a little much. Now, let’s take on the idea of establishing operational systems. When you come to an organization and start working with a hospitality group, how do you get everybody up to speed and on the same page?

Martyn: You cannot climb the mountain the first time you ever go on a hike. It’s really important to identify your core problems and tackle those first. What can you put in place right away that will impact at least some guests?

Oftentimes, it’s an issue of bandwidth. You can’t see really great solutions if you’re behind the curve all the time. So start with a triage approach and identify the fast and easy things that will impact some folks and give you a little more space to start to then tackle the next, maybe more sophisticated, version of this solution. Don’t feel like you have to solve everything perfectly right away.

Wofford: What are the greatest opportunities that you can see with technology being able to help?

Martyn: I think it’s so easy to think that technology is going to solve it. That’s really not the right viewpoint. The viewpoint should be about how it supports us and supports anyone who’s interacting with our clients, our customers or our guests.
We talked about getting information up on your website, making your FAQs more available. What are those common questions that you’re hearing several times a day on the phone or over email? You need to get that information more quickly into the hands of your consumer so they can find it and move on with their day. That way, your frontline teams have more time and space to provide really meaningful interactions to the guests who really need it rather than anxiously trying to rush them through the conversation because there are ten people in line or the email inbox is filling up. You want your workers to feel like it’s acceptable and appropriate to take more time to work through those more complicated solutions. So it’s not only solving problems, but also making those investments to grow the relationship between your organization and your consumers.

Wofford: How do you see big data and analytics helping face-to-face interactions?

Martyn: You have to understand who the person is you are interacting with. Can you get a jump on some of that through the use of profile information? Does this person have a family? Are they a single business person? Where are they based? The faster I can get at that, the more sophisticated my engagement with them is going to be.

But there’s one thing I want to caution everyone against – and I feel very strongly about this – and that is that I’m a different person every time I interact with your brand. I am not the same person from my first purchase to my last. Travel’s a really great way to illustrate this. I’m a very different person with different needs and different expectations when I’m traveling alone for business than when I’m traveling with my husband for a getaway. It’s still me, so my profile’s going to say all the same things, but what I’m looking to get out of the service interaction really shifts depending on the context of my trip.

Wofford: What’s the takeaway on that?

Martyn: I think that’s one of the values of human interaction. The thing that’s emerging out of all the technology advancements is that there is still a very, very important place in the world for the human-to-human component of service delivery. And that’s true regardless of what industry you’re in. So, how do you take out all the perfunctory pieces?

Checking in or checking out of a hotel is a classic example. The process can be very perfunctory, focused only on the room number, the key, getting the customer to sign the waiver. But what if that interaction could be about something else entirely, and the room key and the waiver signature and the credit card are more like afterthoughts? What would be most helpful for the guest to have a wonderful stay? If there’s one thing the property could do for them over the next two days, what would it be? In my case, when I’m a business traveler, I might say that it’s providing bottled water. When I’m with my husband, I might say it’s letting us decide when housekeeping should come.

Wofford: Let’s say you’ve inherited staff who have worked for twenty plus years under one brand and they now find it difficult to follow a new training plan under a rebranded hotel. What do you do?

Martyn: Change is so hard for everyone. I think with all things, everybody wants to be a little bit in control. As an employee that means they want to know what their job is, how to do it well and how to do it in a way that is well respected. What’s really hard about what you’re going through is you have new expectations that maybe haven’t been completely explained to your team. And you’re probably sitting there going, “But I’ve said it ten times.” But that doesn’t mean that they’ve understood it or that they’ve bought in.

Companies have things like mission, vision, and values that help explain why they are doing the things that they are. In your re-flag situation, the answer can’t just be because the new brand says: “This is what we do.” If that’s the answer, or if that’s how it’s presented, there’s no incentive for employees to make an emotional investment into that adjustment.

Hypothetically, let’s say you re-flagged because the hotel wasn’t performing financially under the old brand. It’s important to explain that you were at risk of closing and ended up moving brands to better align with where you’re located, what your amenities are or whatever, so that you can keep the hotel financially viable and keep everyone employed. That’s a level of trust and transparency that also helps people understand why are they being subjected to this change. But how do you gain an emotional buy-in? And how do you work toward understanding what’s important to people in terms of what they’re really looking to get out of their job? Those are really two critical components in driving any change.

Wofford: What do you feel is more important, recruiting new employees or continuing to train existing ones?

Martyn: People say that you can’t train attitude. I actually don’t believe that. I believe training is incredibly valuable. I think that so often folks get written off as not caring or having a bad attitude, but I feel like you cannot say that that’s the case if you haven’t talked to them about the issue. I like to say “No one’s trying to be the worst.” It’s a bit sarcastic, but it means that until you feel 100 percent confident that you’ve sat this person down and explained what they’re doing, how it impacts other people, or how it’s being perceived, you can’t know that they are aware the problem exists. Until you’ve told them what they’re doing is wrong, you can’t assume that they know it.

My experience with a lot of training is that there are some people who are terrific with guests. I’m sure you have your rock stars and your people are amazing and everyone feels the love when they work with them. But if you ask them, “What did you do with Mr and Mrs So-and-So to make them so happy?” They’re going to give you a really bland answer because they don’t know what they’re doing. They’re just being themselves and fortunately for them it is perceived really well by the people to whom they’re providing service. But for people who don’t have that innate ability and want to do their job well, someone has to tell them. And some of the things that I think often go untrained are the things that don’t fall into the book of standards.

I’m sure at your property you have standards or guidelines about how you do certain things, what the rules are, how often you reach out to guests, how you communicate with them, or how many rings are allowed before you pick up the phone. All of that stuff oftentimes is documented. That’s like the ‘what’, the technical aspects of delivering your service. But the part that’s a lot harder is the ‘how’, which is actually what service excellence training is all about.

Wofford: What are your thoughts on maintaining an appropriate level of guest service when much of your staff is provided by third-party employment agencies? There are conflicting loyalties in terms of employment and focus.

Martyn: A lot of people have this, and if you have any kind of third-party contracts, or you have a management group interacting with an ownership group, it can be very, very complicated. But it goes back to what we were talking about before: getting people to understand the ‘why’.

Now, there could be a situation in which you are giving one set of directions and then the other manager that the employees technically report to is directly contradicting you, and that’s tricky. But that’s a technical piece that you have to work out between the two managers to make sure that the messaging is really consistent.

What is helpful is to make it less subjective and not about one person’s opinion versus another’s, because there’s not one person on this planet who isn’t going to say that their opinion is better. That’s just human nature. So you need to make it more objective by creating a rather vanilla, opinion-free approach to the decision-making process.

So with your different stakeholder groups, I would encourage you to go back and figure out those things that everyone is in alignment on. Maybe it’s financial incentives, maybe it is about guest experience. Once you figure out what the common point of departure is, you start to look at every situation and scenario through that common lens.

Wofford: How do you communicate metrics to frontline staff and turn it into something actionable?

Martyn: First off, hopefully everyone out there is measuring their guest experience. If you’re not, make sure you’re collecting those post-experience surveys. Consumers around the world are well trained, so there are pretty reasonably high response rates. So if you’re not yet doing a post experience survey, that’s a huge opportunity for you.

So, how do you take that information and make it into something real? Something I’ve seen done really effectively is figuring out a way to provide accolades to the people who are your stars. You might have to write questions into your survey like, “Was there any member of our staff who was particularly helpful to you?” Once you start getting that information, make a point of celebrating that Anna got three comments this last month or Sean was mentioned five times. So first off, make it personal. The scores themselves are hard to connect with and quite frankly, they’re really arbitrary benchmarks. We can’t even be sure they’re interpreting our questions correctly. But if you start to look at your qualitative data, your open-ended questions, then you have this opportunity to really raise up employees that are doing well.

Wofford: Do you have an example of a recent service interaction that really blew you away, that we could sort of look to as an example to follow?

Martyn: You know, I really see a lot of examples of great customer service, but for me I’m not really looking for some sort of special gesture. I don’t want anything comped. I don’t want a complimentary dessert. I really don’t want any of those things because so often they are a sign that the basics were not well executed. The best experience for me is when everything just happens. I don’t need anything special. I just want to pay for the thing or service that I wanted, and it all just happens smoothly so that I can pay my bill and leave. That is truly the best experience. As soon as you get into talking about ‘surprise and delight’, which is a common industry term, or these ‘above and beyond’ gestures, they actually don’t hold a lot of value for me.

So often, these gestures are nice and thoughtful, but they’re not really what I want. As an example, let’s say I’m unexpectedly delivered a cheese tray. Well, okay, that’s nice, but I’m not hungry now and I’m checking out at six am tomorrow, so I’m not going to eat it. I think it’s so hard to get gestures right in a way that’s actually very meaningful and relevant to the individual because what they need at any given time is constantly shifting. For me, I’d really rather have that energy and time invested in just doing what I originally asked for extremely well.

Wofford: Do you have any thoughts and strategies on first impressions?

Martyn: Picture this. You’ve just driven eight hours with your children and they were crying for the last hour of the journey. How do you feel when you get to that hotel? Do you feel great? No, you feel exhausted and at the end of your rope. The same could be said after a day of air travel or even a long day of work. So you’ve got a guest who is coming into what’s supposed to be this restful thing or happy thing. But so often we as guests are carrying our own baggage, or maybe we really need to use the restroom because we haven’t stopped for hours. Whatever. Then you arrive and you’re given the check-in information, the Wi-Fi password, and all that. So the guest is already feeling tired and overwhelmed and the warm cookie just isn’t going to be as effective as it would be when the guest is relaxed, isn’t lugging around their 50-pound bags and so on. Then all of a sudden the cookie would create a much larger impression because the guest has more bandwidth to absorb it.

So I would say that it’s important to really think about those first impressions. There is so much already going on during that arrival experience, so how can you take the non-necessary things out of the experience so it feels less overwhelming?

Wofford: Has your research revealed any meaningful generational differences when it comes to employees delivering amazing guest experiences?

Martyn: The research I’ve done hasn’t focused on that directly, but I can offer some of my impressions. I think generationally, what is different, goes back to the beginning of our conversation, when we talked about identifying ‘the why’. Why should I care? What’s in it for me? That’s what’s really different generationally.

Your oldest group and cohort in the workforce might not be super comfortable with tech but they have a ton of experience. They used to think customer service just meant smiling, and now you’re trying to tell them it’s all these other more sophisticated things. You have to be able to really help them understand how the changes that you’re recommending are actually going to impact the guests. Oftentimes that group in particular is so emotionally invested in the guests. They just want them to have the best time. They are so committed to that, so you have to be able to connect the dots for why that’s important.

The younger employees are going to find the tech part so easy. They’re really flexible and nimble and they want to learn. They have a different ‘what’s in it for me’ reason to adjust what they’ve already been told. On the other hand, the younger employees might need help making better connections with the guest base, who might not be just like them. Trying to better communicate with 40, 50 or 60-year-olds can be a struggle because those people aren’t like them. So although I don’t have formal research on this, what I would recommend is kind of stepping back and thinking about the different groups in your workforce and what’s important to them in terms of feeling satisfied with their job and like they’re doing the right thing and then helping to connect the dots between what you’re asking of them and the values that they hold, because they could be very different based on generation.

Wofford: Beautiful advice. A big thanks to Elizabeth for joining us today.

Cornell’s new certificate program boosts presentation skills to further career growth

The ability to present on any subject, in any place, to any audience is an invaluable asset for every professional. According a Forbes report on a new survey, seventy percent of Americans who give presentations agree that strong presentation skills are critical to their success at work. Yet twenty percent of survey respondents said they would do almost anything to avoid giving a presentation.

Today’s accomplished working professionals lead through their ability to communicate information and emotion effectively, even in the most intimidating circumstances. Cornell’s new Executive Presence certificate program will help learners conquer performance anxiety, refine public speaking skills, and build confidence, with the end goal of maximizing speaker-listener connection and furthering career growth.

“Executive Presence is not magic,” says faculty author David Feldshuh, Professor of Performing and Media Arts, Cornell University College of Arts and Sciences. “It’s a skillset that learners can master with practice and experience.”

The course teaches the learner how to use breathing, visual focus, voice, and gesture to deliver authentic and engaging presentations in a wide variety of settings, from formal speeches to personal interviews. Through the use of video feedback, self-coaching questions, rubric self-analysis, and expert real-time coaching, students learn to diminish restrictive presentation habits, including performance anxiety and mannerisms, and work to become more responsive and expressive. They gain increased insight by watching others present, and understand more fully the importance of effective body language and vocal variety.

“It’s not about achieving perfection or competing with someone else,” says Dr. Feldshuh. “In this class, you compete with yourself. The core skills, analytical tools, and transformative training exercises are intended to position the learner for a lifetime of development. A fundamental learning goal is for learners to know themselves as presenters, and become experts in self-coaching to ensure continued improvement after the course is completed.”

Aspiring leaders, managers, senior leaders and executives, CEOs, actors and performers, and anyone who wants to strengthen his or her ability to connect with others while speaking will find value in this certificate program, which is available online through eCornell.

Upon successful completion of the Executive Presence certificate program, which consists of a single, 15-week course, learners earn an Executive Presence Certificate from Cornell College of Arts and Sciences, and 60 professional development hours.