New Player in Course Management Software

It’s Learning, Inc., a Norwegian company, is looking to take a share of the U.S. market from Blackboard and other top learning-management software providers after cornering the learning-management markets in Norway and Britain, and gaining “substantial” shares in Sweden, Denmark, and Holland.

The company caters to professors who put a special emphasis on personal attention in the classroom. Many classrooms — especially those at community colleges — include students with a broad range of capabilities, said Jonathan A. Bower, the president of the U.S. branch of It’s Learning. And while Blackboard “does a superb job of supporting the delivery of lessons in the classic fashion” — that is, to everybody at once — it is less useful for professors who wish to simultaneously challenge advanced students and reach those who may need remediation.

“Instead of creating one assignment for everybody,” Bower said, “as I get to know my students, what I can do is create supplemental assignments, remedial assignments, extra credit assignments,” and assign them to different students — or groups of students, in a large classroom — in order to “deliver a dramatically more individual, nuanced, and ultimately successful individual experience.”

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