DealAngel Offers Data for B2B
DealAngel may be best known for allowing consumers to search for hotels and compare the prices to hotels with similar market value to ensure they are really getting the best deal before buying. They are now causing quite a buzz over their recently launched new API that adds an interesting B2B element that Online Travel Agencies (OTAs) and “daily deal” websites will love. While still in beta and private, social trip planner Gogobot has already integrated DealAngel’s new API, but it should go fully public by April.
What Does it Do?
While many hotels often offer “30% off today, what a deal!,” no one really knows the true value if compared to similar hotels or what you would normally pay on any given day. It may not even be a deal at all when compared to its true market value. With this new option, sites can build DealAngel’s technology into their own, letting consumers know if it is actually a deal they are seeing, or just your regular ‘ol “always discounted” rate.
- OTAs can actually rank their hotel offers by how good the deal really is
- “Daily Deal” sites will be able to check that “30% off, what a deal” out to verify if it actually is a good deal before adding it to the day’s list
- Hotel wholesalers or bulk rate negotiators could compare their offer from a particular hotel with historical data
It’s certainly an interesting move for DealAngel, but potentially a very lucrative one. In the age of “deal fatigue,” consumers are going to want to know just how good their deal is compared to all the others and this new API could offer that solution.
Source: TechCrunch originally published “DealAngel Launching API to Let Other Sites Build Hotel Pricing Intelligence into their Wares” – Please see their article for more detailed information on this topic.