UPDATE: It was a great session > Watch it here. User-generated and brand-generated content on social media are great for bringing value to the customer relationship, but ultimately you’ll want to encourage a…Read More ››
Account-based marketing (ABM) is shaping up to be the biggest revenue driver for B2B sales right now. While ABM as a business strategy has been around for quite some time, emerging technologies…Read More ››
Marketing is all about maximizing a customer’s financial contribution to your brand. The more a customer spends on your products or services, the better it is for your bottom line. But there’s…Read More ››
Update: Thanks to the immense popularity of this post and all the great feedback we have received, we created a free Market Positioning Statement generator. Simply plug in a few pieces of information,…Read More ››
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