Highlights from the list of search tips follow:
- Make it easy for recruiters to find you. They want to find you in a Google search. Have profiles on Linkedin (LI), Twitter, Facebook and other social and organizational membership sites.
- They will look for you on LinkedIn. Be there – both with a 100% complete LI profile and membership in relevant industry groups. Bonus points if you add video, audio, PowerPoint presentations, etc. using apps available at the bottom of your profile.
- Expand your LI network continually. Recruiters will approach you through your network if they see a good fit at a company where you have mutual interests and/or connections.
- They will see what you are doing on Twitter and Facebook. If you are actively seeking employment, reflect that in your FB image. No beer pong pictures in your profile.
- They rely on employee referrals for good candidates. So the more networked you are, the more likely it is that you will be known by someone in the company. Work towards 500 connections on LI, and be proactive about your Twitter following.
- Be ready to interview with a well-defined career/personal brand, a portfolio of marketing communications, a video, a robust online presence, and a valuable network.
- They want change leaders. What change have you managed, how did you do it, what were the results? Get this info into your resume, LI profile and other marketing communications.
- They are using assessment centers, competency models, job simulations, 360s, and self-assessments to help determine who is the best candidate. Take your career seriously and develop the critical skills your target job requires.
Recruiters are playing a numbers game: find the most qualified people to get in front of the most open opportunities to make the most placements. That’s how they make their money. If you want to be employed, be where the recruiters are looking.