It’s Learning, Inc., a Norwegian company, is looking to take a share
of the U.S. market from Blackboard and other top learning-management
software providers after cornering the learning-management markets in
Norway and Britain, and gaining "substantial" shares in Sweden,
Denmark, and Holland.
The company caters to professors who put
a special emphasis on personal attention in the classroom. Many
classrooms — especially those at community colleges — include students
with a broad range of capabilities, said Jonathan A. Bower, the
president of the U.S. branch of It’s Learning. And while Blackboard
“does a superb job of supporting the delivery of lessons in the classic
fashion” — that is, to everybody at once — it is less useful for
professors who wish to simultaneously challenge advanced students and
reach those who may need remediation.
“Instead of creating one assignment for everybody,” Bower said, “as I
get to know my students, what I can do is create supplemental
assignments, remedial assignments, extra credit assignments,” and
assign them to different students — or groups of students, in a large
classroom — in order to “deliver a dramatically more individual,
nuanced, and ultimately successful individual experience.”
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