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Smart Food and Wine Pairing – How to Think Like a Sommelier

Anyone who eats knows that certain foods taste even better when we pair them with others—think salt and caramel, cookies and milk, or smoked sausage slathered with grilled sweet peppers and onions. Wine has the same power, and customers will …

Adding It Up: Hidden Lifetime Costs of Sexual Assault and Misconduct

Victims of sexual assault, violence, and misconduct suffer in multiple ways following the crimes committed against…

Why It’s So Hard to Say ‘No’

Exploring social perceptions in the workplace Imagine that your phone has just died but you have…

Cornell’s New Certificate Program Teaches How to Leverage Blockchain Technology

Interest in blockchain is rapidly growing, as companies in every industry begin to recognize the many…

What’s Red Hot

Human-Centered Approach to Decision-Making Strategy

C-level executives are recognizing creativity’s role in strategy. A recent global IBM survey of over 1,500 CEOs identified creativity as the most vital skillset needed to navigate an increasingly complex world. The ability to generate efficient and effective solutions to …

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How to Write Market Positioning Statements

Your organization is gearing up to launch a new product or service, or enter a new market. You’re on the marketing team. You’re familiar with the details of these new endeavors; you know your customers. Where do you start? (The following …

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