No two people are created equal, and no two customers are identical. Market segmentation is a must for any company that wants to maximize its reach. Even within a specific niche, segmenting…Read More ››
UPDATE: Watch the archived event here, and download the slide deck here. In this one-hour webinar and panel discussion, Switch & Shift’s Mark Babbitt and Shawn Murphy detail what makes social leaders and people-centric…Read More ››
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