No two people are created equal, and no two customers are identical. Market segmentation is a must for any company that wants to maximize its reach. Even within a specific niche, segmenting…Read More ››
UPDATE: Watch the archived event here, and download the slide deck here. In this one-hour webinar and panel discussion, Switch & Shift’s Mark Babbitt and Shawn Murphy detail what makes social leaders and people-centric…Read More ››
Use the STAR interview method to create optimal behavioral interview questions. When it comes to hiring, making predictions about candidates is crucial. Ineffective interviewing techniques lead to poor predictions and can result…Read More ››
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